DATA - ACTIVE VS PASSIVE

This comes to mind every time that a new piece of tech is dropped. Too often people forget that if you look at a camera as a data collection machine, and know how to properly manipulate the data, the out of the box "looks" mean less and less.

Dig deep, as there's so much untapped potential in your gear.
Take an active role in your display prep.
Active authorship over passive use.

http://www.yedlin.net/DisplayPrepDemo/DispPrep_v2_websize_20mbps.html